A consulting practice built for this industry.
Dedicated advisory for independent liquor, wine, and spirits retailers — grounded in a specific methodology and a decade of category-specific work.
Beverage-alcohol retail is the only vertical where MCWD Labs runs a dedicated consulting practice with its own methodology, its own prospect list, and its own software. The combination exists because the category genuinely is different — the regulatory overlay, the margin structure, the platform landscape (CityHive, Bottlecapps, Bottlenose, Shopify, WineFetch), the Wine-Searcher dynamics, and the competitive pressure from Total Wine all shape decisions that don't come up in other verticals.
The practice is organized around the Beverage Retail Ecommerce Framework — a methodology we developed from a decade of working with independent retailers in Greater Boston, New England, and beyond. It covers platform selection, catalog strategy, pricing, merchandising, fulfillment, marketing channels, and operational fit.
For retailers specifically interested in this practice, the detailed consulting site lives at pricegun.io/consulting — it's hosted alongside our pricing-intelligence product for retailers who use both.